Privacy policy

Privacy Policy

This Privacy policy sets out how Street Track Life Limited (“STL” “we” “us” “our”) collects, processes, stores and protects information about our customers, employees, suppliers, contractors and other contacts (“you” “your”).

For the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Data Controller is Street Track Life Limited. Our data protection registration number is ZA912233. 

Visitors to Our Website

We use cookies on our website for:

• essential operations, like site navigation
• allowing you to add items to your shopping bag or to your Saved Items
• analysing visitor numbers and behaviours, such as what pages are frequently visited
• understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
• assessing the success of our advertising campaigns, offers and communications
• targeting suitable advertising messages

For full information on how we use cookies please see our Cookie Policy.

We do not make any attempt to find out the identities of any visitors. 

Any information provided via our website enquiry form will be used solely to answer the enquiry. Should we wish to use it for any other purpose, including marketing, we will inform the enquirer and gain their consent before doing so. 

When using our website we use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

 

Where we collect your Personal Details, such as your name, shipping address, billing address, email address, social media handle, username and phone number:

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Identify you when you visit our website or contact us	Checking your identity helps us to keep your information safe from fraudsters	Legally we have to do this, it’s also important for security
Process and deliver your order	Process your order by taking your payment, and sending your order to you	It’s an important part of our contract commitment to you
Send you; account and service updates, and updates to our Terms and Conditions and order confirmations	To keep you informed of any changes to our services	Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by phone, text or e-mail	So you know when your order is due to arrive or make you aware of any other delays or issues	It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in	To ensure you receive any discounts or offers relevant to you at the time	We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website	To get you to the products that you want faster	It’s very important to us that you get the best out of your shopping experience on our site
Send you information about our products and services	We like to keep you up to date and help you get the best from our products and services (you can find more in the section on Marketing messages below)	It’s up to you to choose when you hear from us and what you hear about

 

Your Payment Information

This means your chosen payment method, for example your card details.

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Take payment, and give refunds	This is our service to you	It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you	We need to know what you have paid for	Legally, we have to do this. Record keeping is important for tax and for other financial reporting.

 

Your Contact History With Us

What you’ve said to us — for example, by email, on our website chat, on Social Media, or in private message. If you contact us by phone we may record calls too.

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Provide customer service and support	After all, you expect the best service from us, and we care about making sure you receive it!	It’s an important part of our service and also part of our contract commitment to you
Improve the services and support we provide to you	So that you get the best possible customer service	It is important for us to train our staff

 

Purchase History and Saved Items

What you’ve bought in the past, what you’ve searched, and when you have asked us to tell you that something is back in stock.

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Help you keep track of items you like, update you when we have new availability and let you share them, your way	To help you get to the products that you like faster and so you can get the best out of our products and your account	It’s up to you if you want to use these services but we would love you to share all our good stuff
Handle returns in accordance with our Terms and Conditions and provide customer service and support	Because you expect the best service from us, and we need to have records in order to be able to know what you bought in order to know what you would like to return	It’s an important part of our contract commitment to you
Analyse what you have bought, searched for, or returned, which helps us find out what you like	To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition	It is important for us to know your preferences.
We match your purchases to links from affiliates who might have introduced you to our site or promoted a particular product when you visited their site	This could be from a blog or a website who have been asked to or have organically promoted our products or our website.	It is important for us to generate new customers through different sources

 

Information About Your Phone Or Laptop, and How You Use Our Website and App

Information collected when you browse our site or use our app, including your IP address and device type, how you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data. 

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Identify you when you visit our website	If we can remember you, we can give you the best possible shopping experience.	It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)	It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information	It is important for us to know what you like to give you the best shopping experience
Send information about our products and services to you	We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below	It is important for us to show you things we think you will like and that may make your experience better
Show you adverts as your browse the web	So you can see our latest products	It is important for us to show you things we think you will like
Monitor visitors to our site and analyse their behaviour	To protect our website and to help make our service better	Legally we have to do this

 

If you post comments about STL, tag STL (or our other affiliated accounts such as JimnyStyle) or post photos to our Social Media pages

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
Monitor our customers views or opinions	We may want to respond to you or react, particularly if you are unhappy with something.	It is important for us to know what you think about us
If you tag us, email us or post to our pages, we may ask to use your photo, on our site or Social Media pages.	The best representation of our customers is you and we love to share your style and opinions with our other like-minded enthusiastic customers.	It's up to you whether you agree.
We use public sources of information to help us investigate fraudulent activity	To prevent and detect fraud against either you or us	This is important for us to protect our service, to protect you and to stop this kind of activity wherever we can.

 

Your Responses To Surveys, Feedback and Competitions

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymised but if you provide any Personal Details, we may respond to you directly	It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.	It’s up to you whether you take part.
Manage the competitions that you qualify for or enter into. We need to contact you about your entries and send you a prize if you are one of the winners.	We need to let you know if you have met the entry requirements and if you win	If you take part, we will treat this as an important contract commitment to you.
Allow you to Rate and Review the products you have purchased	We might want to know how you feel about us and your purchases so we can use this information to improve our service.	It's up to you whether you take part.

 

Other Identifiable Information

WHAT WE DO	WHY WE DO IT	THE BASIS FOR DOING IT
We allocate you a unique number when you first shop with us (your customer ID)	This allows us to uniquely identify you	It’s an important part of our contract commitment to you

 

Of course, you don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.

We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for us and the brands sold through our site and app), improving our site and app, and developing new products and services. 

Fraud Prevention And Detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against STL. Detecting and preventing fraud is an essential part of our service, legally, we have to do this.

We also use Purchase history data, to protect our service and uphold our Terms and Conditions as part of our contract commitment to you, as part of this we may make use of computer systems to inform our own decisions to protect STL and our Service. Your rights in relation to this are detailed below. 

Personalising Customer Experience

We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love. 

Sharing Your Information

We share your data with the following categories of companies as part of providing our services to you:

• Companies in the STL group, as sometimes different bits of our group are responsible for different activities
• Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
• Brands that we represent who send purchases directly to you
• Professional service providers, such as marketing agencies, advertising partners and website hosts
• Affiliates who help us reach out to potential new customers or promote our products on their websites
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

• Social Media sites and other companies approved by you
• Other third-party payment providers, when you choose to use their payment services

If you would like to know more about the third parties we may share personal data with, or how to find out more on how they will use your data, please contact us using the details below. We do not, and will not, ever sell any personal data that directly identifies you to any third party. However, we may provide third parties such as our brand partners with information about our customers and their purchases. Before we do so, we will make sure that this information does not identify you, such as by aggregating it, anonymising it or removing personal identifiers from it.

Marketing Messages

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services. 

How to stop marketing messages from STL

• Emails:  You can click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication. 
• Text Messages:  You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication. 
• Any method of Marketing:  You can contact our customer service team.  Once you do this, we will update our records to ensure that you don’t receive further marketing messages. 

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request. 
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific notification, such as a ‘back in stock’ notification. 

 

Suppliers

We will process the company name, address, and telephone number, as well as any contact name we are given to allow us to contact you in relation to enquiries or orders we wish to make, or have already made, with the company. We will also store bank details for payment purposes. The company information and a contact name will be stored alongside any orders that we make. After a period of no more than 24 months from the date of our last account activity with them, the supplier account will be marked as inactive, and any contact information will be removed from the supplier record.

Contractors, Other Business Contacts, Site Visitors

We will process basic information such as a company name, address, and telephone number, as well as any contact information we are given to fulfil any contractual or legal obligation we have in the relationship. Should a person attend one of our sites, we will process information required to keep them safe whilst on our sites. They will be further notified of this processing at the point of providing us with this information. 

Applications For Employment

Any information provided to us in this context will be entered into our system and used solely to process the application. If the application is unsuccessful, we will keep the details securely stored for a period of 2 years, during which time we may contact the data subject should we wish to reconsider their application. This is not mandatory, and they may at any point before, during, or after the application, notify us that they do not want the details to be retained for this purpose. This can be done using the contact details below.

CCTV

We will collect still pictures and video recordings of you if you are within range of our on-site CCTV systems. Personally Identifiable Information visible within these images may include your face and/or other identifying features such as tattoos, scars, and clothing, as well as your vehicle make/model and registration details.

STL uses this information to ensure your safety and security whilst on STL property, for the prevention and detection of crime, to comply with our legal obligations under local laws and regulations, for assisting with any queries or enquiries, to aid in the handling of complaints, and to ensure the safety and security of our employees and business.

The data collected is stored on a secure server which is housed locally within our premises. Access to these recordings is limited to certain trusted employees only.

We may share the data with:

• Local or national law enforcement agencies if requested by them to do so
• Anybody who has legitimate reason to request it, and where we deem the recording is likely to be of assistance, such as:
• Those who have been involved in an accident or crime,
• Had property damaged or stolen,
• Or anybody representing said person such as an insurance agency or provider
• Data may also be passed on to third parties supplying us with advice or services relating to legal, property, or insurance issues.

Under normal circumstances CCTV recordings are kept for a period of no longer than 90 days, after which they are removed. Should a recording be requested, and the request granted, we may retain the data for as long as the request remains valid. In circumstances such as criminal or legal proceedings this could be for several years. Once we are made aware that the information is no longer required, it will be deleted as per our normal operations.

Your Information and Countries Outside Europe

STL is a global business with operations inside the United Kingdom and the EU. We use suppliers and fulfilment centres located in different countries and this may change from time to time.  Some of these locations will not offer the same level of protection for your personal data as the UK or the EU, but if we transfer your information to one of these locations, we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws.  Please contact us if you would like further information. 

Keeping Your Information

We’ll hold on to your information for as long as you continue to be a customer of STL and for as long as we are required to keep it to ensure we meet our legal requirements.   

If you no longer wish to be a customer you can contact our customer service team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

Legal Basis

Our legal basis for processing and collecting personal information varies based on the context for which it is collected. We rely on the following legal grounds to process your personal information, namely:

Performance of a contract –To enter into a contract or to perform a contract that you or your company has with us.

Consent – Where required by applicable laws, we will rely on your consent for collecting your personal information.

Legitimate interests – We may use your personal information for our legitimate interests to improve our products and services. Consistent with our legitimate interests we may use technical information as described in this Policy and use personal information for our marketing purposes.

We will only process personal information for the specific purposes communicated to you or for any other purposes specifically permitted by law.

Your Rights

You have a lot of rights relating to your personal information, these are:

• The right to be informed about how your personal information is being used
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages
• The right to withdraw consent for any consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have one month in which to respond to you. Our contact details are at the end of this Policy.

Changes

We may change this page from time to time, to reflect how we are processing your data. 

Queries

If you have a query regarding privacy please contact us at info@streettracklife.com, through our website contact form, or you can write to us at:

STREET TRACK LIFE
Unit A1 Manor Point Business Park
Manor Lane
Holmes Chapel
Cheshire
CW4 8GL
United Kingdom